Race to the Bottom

Perhaps a controversial point to tackle, but I will anyway. So, I’ve seen quite a few posts on Facebook pages from other landscaping companies…. ‘10% off all bookings before March and even up to 40% off!! My question quite simply is = HOW!?

The problem that we have is our prices being perhaps TOO LOW. When we enter into a contract with a client, we make a price and stick to it… delivering what was promised at a competitive price point which only changes when the goal posts or conditions change.

Quite often it has cost our company more than quoted (if we priced higher than we wouldn’t have got the job?). As a result, our profit margins are very small. Fact. Just enough to make a modest living, as any reasonable person would expect.

So… are other companies ripping their customers off? I cant see how they could otherwise afford to be giving such generous discounts just to keep busy over the winter. Why are such discounts even needed to keep busy!?